05 Sponsoring versus Fundraising
| Fundraising | General term for raising funds for an organisation or a project Fundraising comprises private donations, contributions from foundations, donations in kind from firms etc. These contributions are not generally linked to a contribution in return. | |
| Sponsoring: | Part of fundraising:The sponsor makes a contribution (money, services, donations in kind, etc.) in return for a service (such as placement of logo or product, mentioning a name, etc.) |
Attention:
⇒ Networking and staying flexible
Fundrasing comprises many different forms of support. You might ask someone for money and get, after a negative answer, an interesting personal contact as ⇒ mentor or patron (cf. keywork ambassadors) for future projects.
⇒ Too many possible sponsors
Concentrate on one single area and comb through it carefully rather than superficially going through many areas.
Sources and possibilities of fundraising
| Sponsoring partners | Contributions of firms (money or other) | |
| Firms | Apart from the well-known sponsoring in favour of sport and culture, their support is a type of social sponsoring. Using this term will help the firms to categorise the project better. | |
| Institutional partners | Contributions of institutions (money or other) | |
| Government | Governmental bodies generally can be approached on three levels and often have similar support programmes on all levels: national, cantonal, local. Important: look for a specific fund. | |
| Private foundations | This area is the least transparent. There are countless foundations. A prerequisite for receiving their money is precisely meeting the mission of the foundation. Link to the federal list of foundations http://www.edi.admin.ch (in German) | |
| Church | Ask for support on different levels, depending on the denomination: national, regional (e.g. diocese), districts or local (parishes, communities). | |
| Philanthropists | Wealthy people often donate money. The Rotary Club and the Lions Club are nationally renowned clubs with local chapters. | |
| Combined forms | Other contributions may also be part of an agreement, not only money donations. Most agreements contain a combination of monetary funds and following contributions: | |
| Services and infrastructure | such as: transport, food (catering), lodging, distribution of merchandising products, rooms. | |
| Donations in kind | such as: technical appliances, tools, vehicles - and much more! | |
| Media partnerships | such as an advertisement page: you convice the advertisers and the newspaper to design a thematic page. |
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